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Premium SMS

We’re making some changes

From 15 December 2021, Telstra will no longer allow SMS to premium numbers (e.g. 19xx numbers). This is also known as Premium SMS.

What is Premium SMS?

Premium SMS is a payment option that lets you receive content and services offered by companies other than Telstra, on your mobile phone or tablet. You agree to pay for it by sending to a number starting with ‘19’.

Premium SMS entertainment services may include:

  • casting a vote on TV shows (such as Channel 7’s Cash Cow)
  • entering TV show competitions

Even though the charges appear on your Telstra mobile bill, we do not control the cost of the service because they’re from a third party provider.

What does this mean for me?

Telstra will no longer offer Premium SMS charging (or any alternative). This means that you cannot enter and pay for PSMS competitions and TV shows via your bill or debited from your Pre-Paid credit balance.

Who is actually providing me with the content?

Even though the charges appear on your Post-Paid Telstra bill or are debited from your Pre-Paid credit balance, the content is being provided by a third party as a non-Telstra service. That’s why on Post-Paid bills it will be listed underneath a title that says “Third Party Purchases”.


Want to know more about a Premium SMS service provider and how to contact their customer care number? is a free online tool that lets you find out about a content provider and describes the services they offer, simply by typing in the provider’s 19 number.

Will it affect my Post-Paid bill?

In some cases you might have to pay the content provider directly. At other times their charges might end up on your Post-Paid bill with us.

If you see additional charges on your Post-Paid bill (under Third Party/Separate Purchases), or money debited from your Pre-Paid account, it means we pay the content provider on your behalf then recover the cost on your mobile bill.

Why is Telstra making this change?

This is part of Telstra’s strategy to simplify our product offerings for you, eliminate customer pain points and create all digital experiences’. In order to achieve this, we continually review what we offer to customers in order to make our new plans simpler and better.

Can I continue to access Premium SMS services?

Premium SMS is no longer available from Telstra. However, as these services are operated by third-parties suppliers, they may provide you with an alternative way to use their services. Please contact your third-party supplier (not Telstra) for more information.

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